“The more sand has escaped from the hourglass of our life, the clearer we should see through it.”
Niccolo Machiavelli

Born in Wales, Dai Jobu has in spite of his humble origins a very broad palette when it comes to what he likes.

As a man of spirit – or hwyl as it translates in his native tongue – he loves life. And life to him means girls, motorbikes, art, fashion and music etc. in any and all combinations!

In part due to his small town beginnings, travel has always played a major part in his gameplan. As a result of his wanderlust he has been inspired by a veritable garden of earthly delights but by far his greatest influence has been found in the cultural mores of Japan in general and of Tokyo specifically; whether by day or night, it’s worldly wisdom is a great inspiration to his life and work.

Like some kind of unshaven renaissance man Dai Jobu has instigated a wide variety of projects including the Dai Jobu membership group, the Dai Jobu Menswear range, his re-imagining of the classic Pirelli publication with the Dai Jobu 2010 Garage Calendar, not to mention his recent move into band management with the PLAYBAND project. His involvement in Street Tracker bike customization is just another sideline that should keep Dai Jobu on the road to bigger and even better things.

Calendar Photography by Ellen Nolan


Dai Jobu


21st January 2010

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